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Building Your List

The most important element in your direct marketing campaign is your mailing list. Identifying the customers you want to reach is critical for advertising your products and services. Making the information flow from you to your customers and potential customers requires managing a list that is updatable, expandable, and versatile enough to use for every one of your different marketing purposes.

You can start by simply collecting information from your current customers and capturing that information in a spreadsheet.  The most basic of lists will generally contain first name, last name, business name, street address, city, state, and zip code. You can also add information including the last product the customer purchased from you, their most recent purchase, etc. The more information you can include in your spreadsheet, the more targeted future mailings can become.

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